6 Tips For Picking Profitable AdWords
Knowing how to find the best keywords for use in your
Adsense ads is not a straightforward process. Finding and implementing
high profit, low competition keywords in your ads really is the trick
for making Adsense payoff big.
Step 2
Multiply the average CPC by 30% to get an estimate of
your maximum earnings per click. The higher the average CPC, the more
likely the CPC for the 2nd - 8th positions are high as well. You want
this higher average CPC to start because if the CPC starts to drop off
significantly after the 3rd position, your chance of getting high
click earnings as an Adsense publisher will be diminished. Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword. Step 4
Compare the ads you found in step 4 to the results of
using a keyword check function tool (available on the internet). If
the advertisers you find by doing this closely match those you found
in step 4, you will more than likely have a profitable keyword.
If the advertisers are not he same, then the advertiser is possibly
not using the "Adwords for Content" mode of advertising in his
campaigns. This means that the keyword may not be the basis for the
Adsense ads and may not be profitable.
Now you must get the traffic. If you decide to get
traffic using the Adwords approach, then just use the keywords in your
Adsense ads that scored well from the above evaluation. Then, use
lower cost per click keywords in your Adwords ads. The difference
between the earnings from the click you get on your Adsense word from
the cost of the click you pay on your Adwords word will be your
profit.
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