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Craigslist Marketing
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Craigslist and Affiliate Marketing
For people looking for an online community with a lot to offer,
Craigslist is a natural choice. With billions of page
views every month it's not a surprise that Craigslist has the
ability to offer many financial opportunities for the alert
internet marketer willing to learn how to cash in on
Craigslist's popularity. Internet marketers in the know
use affiliate marketing to increase their online profitability.
Craigslist is beneficial to ecommerce business owners looking
for affiliate marketers to promote their offers. It is
also beneficial for people who do affiliate marketing searching
for new businesses to promote for. This article is an
overview of locating affiliates to promote for you or to locate
affiliate offers to promote.
Affiliate Marketing Basics
Basically, affiliate marketing is a marketing technique where
business owners pay someone (an affiliate) on a performance
basis. In conventional marketing business owners pay
upfront for advertising. No matter what outcome is
produced by the ads. Affiliate marketing is different in
that business owners pay only when specific actions occur.
Businesses typically pay online affiliates for performing one of
three certain actions. This could be paying per click (PPC), per
sale(PPS), or per lead(PPL). All three of these are also
referred to as 'pay per action' or PPA.
In PPC affiliate marketing campaigns an affiliate uses a coded
link in their email or website. Each time someone clicks
the coded link it goes to business' website. The business
can tell which affiliate generated the click using the code
embedded in the link. The affiliate then receives the
agreed upon payment. For PPC this usually varies from
fractions of cents to several cents.
With PPS campaigns an affiliate doesn't get compensated just for
sending visitors to the sponsoring website. The visitor also has
to purchase something for the affiliate to get credit.
Again, payment varies. Typically ranging from several
cents to several dollars per sale or sales. This can be a
flat rate or percentage of sales the affiliate generates.
In PPL programs an affiliate gets paid if visitors click through
the affiliates coded link and then follows through on giving the
additional information the sponsoring business wants. This
could be as simple as visitors sharing their email address for
an online newsletter, or as complex as filling out a loan
application. Again, payment varies, but is usually a flat rate.
Finding Potential Affiliates
A business owner that is interested in locating affiliates for
promoting their offer can use Craigslist to help them find such
affiliates. Though it seems logical to list affiliate
opportunities under the jobs category at Craigslist, it's
important to know that this goes against the sites rules for job
postings. This simply means that if you are looking to
find affiliates you'll have to do so by using different areas on
Craigslist.
Any discussion forums that are related to your offer are a way
to locate potential affiliates. If you use this method,
though, be careful to avoid spamming the forums with sign up
links for your program. Spamming techniques like this make
you look unprofessional to any potential affiliates and if the
Craigslist moderators see fit, they will ban you from the
forums. Making a logical and relevant contribution to
discussions and getting to know other forum participants is an
ideal way to connect with potential affiliates. Then you
can add a link for more information about your affiliate offer
when you make posts.
Affiliate Opportunities
People who earn an income by being an affiliate promoter for
business owners can locate new affiliate programs on Craigslist.
Even though there are rules against it, sometimes such listings
do end up in the jobs section. These ads will probably
removed quickly, but it's possible to take advantage of them if
you act before they are taken down. Of course, some forum
postings may contain links to affiliate programs as well.
Another way is to post requests in the services or resumes
section.
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