YouTube Social Networking
Introduction To YouTube
Just posting a video with a url on YouTube isn't
enough. You need to think outside the box. You need to come up with
cutting edge strategies to get the people that view your YouTube
videos to end up on your site.
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The site is YouTube.com. Take some time to
visit and look around. Notice that the Alexa ranking for
YouTube is currently 16 (at the time of me typing this
report). That is an enormous amount of traffic for us
to have at our fingertips.
Sign up for a free account while you're there. You're going
to need it to put these strategies into action. It's
pretty easy to use the site. Once you're logged in, there's
a tab to Upload your videos, and it takes you through the
process in a few easy steps. There's also a search box at
the top righthand corner of the page for you to perform
keyword searches on YouTube. Take some time familiarizing
yourself with the layout, the Terms of Service, etc. It'll
be time well spent. |
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Ok, now let's talk about how most people are
attempting to use YouTube to get visitors to their sites, in
hopes of monetizing that traffic. See, most people are simply
recording short videos, putting a url on the screen, uploading
it and then hoping for the best. Sorry, but that's lame, and
it's not going to work anywhere close to as well as the methods
I'm about to talk about.
We need to think outside of the box, remember?
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The underlying strategy that all of these
methods incorporate should be somewhat obvious to you if you
take a couple of minutes to think about it. Instead of
uploading your entire video to YouTube, upload a portion of
it. Then, put a screen at the end of it telling your viewers
to visit your site if they want to see how the video ends.
Try to end the first portion of it with a cliffhanger, so
they feel compelled to go to the url that you provide at the
end of it.
See, we're capitalizing on one of the key herd marketing
aspects here. People want to be entertained. If you can come
up with an entertaining short video, and cut it into two
parts, most of your viewers should end up on your site to
watch the second part of it. |
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Makes sense, right? Sure it does, people want to find
out what happens next. It's part of human nature. If they
don't go watch the second half right away, it'll bug them all day.
They'll be wondering what happened! Eventually, they'll go back to
YouTube to get the url again, or they'll remember the url (if it's
easy to remember) and go straight to your site.... to find out what
happened next!
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